| Document number | Subject of record | Prepared by | Date filed | Classification |
|---|---|---|---|---|
| 005 | Sync Without Selling Out | Publishing & Sync | May 21, 2026 | Briefing for partners |
Sync Without Selling Out
How we place songs in film, games and ads without turning the music into wallpaper.
Sync has a reputation problem. To some artists it sounds like renting your song to sell trainers. Done badly, that is exactly what it is. Done well, it is one of the best ways for a song to meet people who would never have found it, and to pay the artist properly while it does.
Our three questions
Before we pitch any song, we ask three things. Does the picture make the song mean more, or less? Would the artist be proud to see it? Will the right people still be able to find the original afterward? If any answer is no, we pass, however good the fee is.
A great placement makes people search for the song. A bad one makes them mute it.
How it works with us
Every artist on a Label.DEAL keeps a say over where their music goes. We share every brief that fits before we pitch it, and we never license a song into a category the artist has ruled out. Fees and terms are shown in full. There are no blanket deals that put a whole catalogue into a library.
For music supervisors and brands, that means a smaller, sharper catalogue and a fast answer. Send us the scene, the timing and the budget, and we will come back with songs that fit, or tell you honestly that we do not have one yet.